Archive for July, 2010

Facebook cheers up nursing homes

Tuesday, July 20th, 2010

Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors.

The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn’t visit them anymore, and they have no more reason to get up in the morning. I’m sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days.

Facebook has changed that. There are many, many 77 year old folks in nursing homes who now have 60 Facebook friends and interact with them on an hourly basis. This is literally extending life spans – to the point of wreaking havoc in the long-term care industry.

This is because many of the payment models are based on people living only so long and their communities on Facebook are literally extending their lives.

(It’s also creating some interesting social gaffes. Like after a person dies, their friends are still getting reminders: “You haven’t reached out to Ethel for awhile. Send her a note. Click here to POKE Ethel.”)

It’s also obliterating illiteracy. Kids might be able to fake reading books in school, but they can’t fake writing comments on their friends’ pages. I seriously believe that within 5 years, nearly every single kid in the developed world will be able to read, write and type – because of Facebook.

Within 10 years, the same will be true in developing countries – because of mobile phones. Yesterday I saw a video of men with pickaxes in Rwanda digging 6 foot trenches for fiber optic cable. Rwanda is rapidly becoming the most wired country in Africa.

To hard-core, driven business types, Facebook might seem like a toy. That’s what most people thought about the Internet 10-12 years ago. It turned out to be something much bigger than that, didn’t it?

I don’t know if Facebook is a perfect fit for your business or not, but if you haven’t taken our self-evaluation you might want to do that right now. It literally takes 60 seconds and you can do it at

Perry Marshall

About the Author

Entrepreneur Magazine says: “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax.”

He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.


XP Service Pack 2 and Vista With no Service Packs Not Supported

Thursday, July 8th, 2010

Support for Windows XP with Service Pack 2 (SP2) will end on July 13, 2010.
Support for Windows Vista without any service packs ended on April 13, 2010.

According to Microsoft: “An unsupported version of Windows will no longer receive software updates from Windows Update. These include security updates that can help protect your PC from harmful viruses, spyware, and other malicious software, which can steal your personal information. Windows Update also installs the latest software updates to improve the reliability of Windows—new drivers for your hardware and more.”

To verify which service pack is installed on your computer please follow these steps:
1. Left click on ‘START’ then left click on ‘RUN’.
2. Type ‘winver’ in the white box to the right of ‘OPEN’ and then left click on ‘OK’.
3. Take note of the Operating System and Service Pack. Left click on ‘OK’.

We can upgrade your computer to the most current service pack (SP3 for Windows XP* or SP2 for Windows Vista) and also install other important Microsoft Security Updates.

Our comprehensive package includes:
1. A complete image backup of your hard drive that we retain for a minimum of 10 days. This will help protect your data and programs in the event that an error occurs during the upgrade.
2. Install the appropriate service pack (Service Pack 3 for Windows XP* or Service Pack 2 for Windows Vista).
3. Install other important Microsoft Security Updates.
4. Test your Internet connection and important applications such as Microsoft Office (Word, Excel and PowerPoint), Internet Browsers (Internet Explorer, FireFox and Chrome) and your Email program (Outlook and Outlook Express).

For residential clients, our promotional price for this complete package is $149 plus applicable taxes.

Drop your computer off at our office at Dufferin and Finch in Toronto, Ontario to take advantage of this special offer.

Pick-up and delivery within a 10 km radius of our office is available for an additional $20.

Evening and weekend appointments are available.

All prices are in CDN$. Applicable taxes are extra.

This offer will expire on July 31, 2010.

Please contact us for any inquiries or to schedule an appointment.

Phone: 416-227-2290.

Terms and conditions are subject to change without prior notice.

* Service Pack 3 is current for Windows XP 32-bit and Service Pack 2 is current for Windows XP 64-bit.